Traveling around the city with your own food truck and offering your food at a wide variety of events sounds exciting. But what do you have to consider on the way to buy or rent your own food truck?
Here are some of the things you need to know about and requirements you have to meet if you want to buy your own food truck and start a business on the road.
IS IT BETTER TO RENT OR BUY A FOOD TRUCK?
You can see food trucks everywhere. Not only at events, but also during the week in markets and public places. The demand for fast food remains unbroken. Everything is available on food trucks like burgers, vegan soups, burritos or classic currywurst and fries.
You can buy a food truck for this, from a specialized retailer or via an online marketplace. Of course, you can also rent a food truck for the start, so you don’t have to make a big investment. Those who start anew in the business should pay particular attention to the price and the additional costs, because a conversion or repair can be expensive.
HOW MUCH DOES A FOOD TRUCK BUSINESS COST?
In addition to vehicle costs, you must also charge for registrations, permits and initial equipment. It also makes a difference whether you want to work with your food truck at different locations or have a fixed place in mind. In the latter case, you will need a parking permit or a special use permit in accordance with Section 16 of the Road Act in order to be able to sell your courts on public land.
However, if you have an eye on changing locations such as street food markets, trade fairs or other events, you can rent a parking space through the organizer. To do this, research major events and check with the organizer about the conditions for a pitch.
KNOW YOUR TARGET GROUP
It is not enough simply to want to offer food and drinks somewhere on suspicion. Without a clear concept and an analysis of where you can find your customers, you’re likely to make little revenue. Think carefully about which Target audience you would like to address and whether she would be enthusiastic about your concept. As a rule, one’s own enthusiasm is not enough. Analyze your future customers as accurately and comprehensively as possible. You may also be conducting random surveys at the targeted locations to find out which food options are still missing. Find the places and markets that are eligible for your truck and see if your target group actually passes by.
HAVE A TARGET LOCATION
In addition to your target group, you also need to Analyze competition. At which locations can you sell food in the food truck? Who can be found there? Does your special offer cover a need or are there already several comparable providers? Drive off food markets in your area and see if there are already comparable food trucks like yours that will rival you or whether you are serving a niche that is also in demand among customers.
PROMOTE YOUR FOOD TRUCK
You will travel a lot with your food truck. Online advertising and PR is of the utmost importance to you right from the start. Your future customers need to know where you will be with your food truck. You should therefore think carefully in advance about which marketing channels you want to use and how best to transport your idea – because you can also generate regular customers with a rolling snack. The cheapest and probably also the best method, how you can stir the advertising drum for your food truck at the beginning of your independence, is the Social Media Marketing.