Merging engagement survey outcomes with business data – HR Analytics
HR can expand its potential as a strategic partner given a more intelligent approach connecting HR and business data with the results of the engagement study. By linking the broader-scope engagement survey to other data available to HR such as sick leave, training, promotion, evaluation, turnover rates, customer satisfaction, sales figures, production figures, etc., HR can create an action-oriented database for the entire organisation.
Develop an impact map
For a previous project in a large transport company we’ve developed a so called ‘Impact Map’, connecting engagement outcomes with HR and business data. In the impact map (see below) of this transport company, you can see the effects of low engagement: the low engaged drivers cause more accidents, lower client satisfaction, higher insurance costs, more medical costs, higher absenteeism and last but not least much more company doctor visits. No need to say that this kind of visualisation has a much bigger effect on the C-level than the ‘regular’ engagement figures.
Communicating engagement results effectively and clearly with a good story, is really key to success of an engagement survey initiative. Most HR professionals have a tendency to overwhelm the C-level with lots of data (read: tables or figures). I would call this ‘old school’ reporting, not really putting the engagement data to good business use.
Hence why we advice to:
- enrich the survey data with business data
- develop impact maps to demonstrate the impact of engagement on the business
- communicate actionable recommendations and evidence-based conclusions, not the usual decks full of tables and figures
1 Related article: 4 HR Analytics Tips to Extract More Value from your Engagement Survey
Interested in using HR analytics, merging engagement and business data or developing engagement impact maps as a key component in your HR strategy? Get in touch with CEO and co-founder Luk Smeyers for more information (firstname.lastname@example.org or via Google+). Or follow iNostix on Twitter and/or Facebook for exciting international articles on HR analytics.
March 24, 2014